Six ways we take
work off your plate.
Senior judgment, applied to real bottlenecks. You don't need another tool or another agency - you need a team that can decide what to build, what to buy, and what to kill.
Fractional CTO
Senior technical leadership without the $400K salary line on your P&L.
You're running a real business and the technology calls are landing on your desk anyway. Should we build or buy? Is this vendor lying? Why is the team taking six months to ship what should take six weeks? You shouldn't be the one answering those questions - and we shouldn't be a junior dev shop pretending to.
We sit at your table - embedded, recurring, senior. We set the technical strategy, hire and manage the team, run vendor selection, own the roadmap, and answer for outcomes. Not advisory hours. Actual ownership.
- 01Technical strategy & roadmap, refreshed quarterly
- 02Architecture review & system design decisions
- 03Hiring loop - JDs, interviews, calibration
- 04Vendor selection & contract review
- 05Code & design reviews on critical systems
- 06Direct Slack & weekly leadership call
- 07Quarterly board-ready technical update
- 08One named senior accountable - no rotating juniors
- An advisory call on Friday afternoons
- A junior shop with a CTO logo on the slide deck
- Hands-on production coding (we have a build team for that)
- Available 24/7 - engagement is 8–10 focused hours/week
AI Consulting
For business owners who keep hearing “you need AI” and have no clue where to start.
Run an auto-repair group, dental chain, physio network, real estate brokerage, or any other established service business? You're drowning in AI noise. Every vendor is suddenly “AI-powered.” Every LinkedIn post says you're about to be replaced. Most of it is hype, some of it is genuinely useful, and almost none of it is being explained in plain English.
We sit with you and your leadership team, look at how the business actually runs, and tell you which AI tools to adopt this quarter, which to pilot, which to ignore, and how to introduce them without breaking your team. AI isn't here to replace you - it's here to free up your hours for the work only you can do.
- 01Plain-English audit of where AI helps your business (and where it doesn't)
- 02Tool short-list - off-the-shelf options ranked, with pricing
- 03An adoption roadmap your team can actually follow
- 04Workshops for your leadership and operations team
- 05Pilot plan with measurable before/after metrics
- 06Honest read on what to build vs. what to buy
- 07A “what to ignore” list - just as important as the “what to do” list
- 08Quarterly review as the AI landscape shifts
- A keynote with slide-deck buzzwords
- A pitch for a tool we happen to resell
- A “just install ChatGPT” engagement
- Vendor-locked - our recommendations are ours, not a partner's
AI Automation
Replace the meetings, copy-paste, and “send me that file” loops with quiet AI workers running 24/7.
Most “AI” pitches end at a chatbot demo. Yours ends at a P&L line. We build real AI workers inside your operations - not on top of them - so the workflow that used to take a person three hours now takes a process three seconds.
The pattern is always the same: find the highest-leverage manual loop, replace its core with an AI worker, instrument it, hand it back to your team with a kill switch and a clear dashboard. Repeat.
- 01Lead intake, qualification & routing
- 02Document processing & data extraction
- 03Customer support triage & first-pass replies
- 04Reporting, dashboards & weekly summaries
- 05Sales ops - proposals, follow-up, CRM hygiene
- 06Content production & review pipelines
- 07Internal search across messy company knowledge
- 08Outbound research & enrichment at scale
- A “wrapper” chatbot on your homepage
- A foundation-model R&D project
- Hype-first deployments without a measured before/after
- Something you have to babysit - we build kill switches
Custom Software
Bespoke systems engineered to fit your exact business model - not the other way around.
Off-the-shelf software is fine until it isn't. The moment your business model has a sharp edge - a pricing nuance, a workflow that doesn't fit the standard template, an integration nobody supports - the spreadsheets come out. That's a signal, not a defect.
We build the system that fits the sharp edge. Modern, proven tools. Owned by you. Code your future team can read. Fixed scope, fixed price, fixed timeline. No “we'll see how it goes.”
- 01Internal ops & back-office platforms
- 02Customer-facing SaaS products
- 03Marketplaces & multi-sided platforms
- 04Reporting & analytics dashboards
- 05Mobile apps (iOS & Android)
- 06Integrations between the tools you already use
- 07Billing & subscription infrastructure
- 08Migrations off legacy systems
- A “we'll figure it out as we go” engagement
- WordPress, marketing pages, or design-only work
- Hourly billing & open-ended scope
- Code that ships and rots - we hand over docs and tests
Done-For-You SaaS & Apps
End-to-end delivery of SaaS, mobile apps, and Chrome extensions. From first sketch to live product.
You have an idea for a product - a SaaS platform, a mobile app, a Chrome extension that solves a real problem in your industry. What you don't have is the time, team, or appetite to stitch together a designer, a developer, a back-end team, a DevOps engineer, an app-store specialist, and a billing integrator yourself.
That's us. One team. One brief. Idea to live product, end to end, under one roof. We design it, build it, ship it, and hand you a real, working, paying-customer-ready product. You stay focused on the business.
- 01SaaS products - web app, billing, customer accounts, the lot
- 02Mobile apps for iOS and Android, app-store ready
- 03Chrome & browser extensions
- 04Product design, branding & landing site
- 05Subscription billing & customer management
- 06Email, notifications & support tooling
- 07Analytics so you can see what users actually do
- 08Launch support & first-90-days iteration
- A landing page or marketing site dressed up as “a product”
- A no-code prototype you'll outgrow in six months
- A hand-off relay between four different vendors
- An open-ended retainer with no “done” date
JV & White-Label
Your clients are asking for software, SaaS, mobile apps, or AI. We build it under your brand.
You run an agency, consultancy, or service business - SEO, PPC, brand, content, strategy, or something else entirely - and your clients keep asking you for custom software, SaaS, mobile apps, Chrome extensions, or AI automation. Work you don't currently deliver. Hiring a build team is a year and seven figures away. Saying no leaves money on the table and risks the relationship.
We slot in as your invisible delivery team. You keep the client, the brand, the relationship and the contract. We handle the build. Revenue share or wholesale pricing - whichever fits your model.
- 01White-label SOW & scope review under your brand
- 02Client-facing comms in your voice (or silent)
- 03Build delivered against your brief & timeline
- 04Dedicated PM as your shadow account lead
- 05Co-pitch support for high-value opportunities
- 06Optional retainer for post-launch support
- 07Quarterly partnership review & pipeline plan
- 08Mutual NDAs & non-solicit on every account
- A referral relationship - we deliver, you stay in control
- Co-branded - your brand is the only one the client sees
- Single-project - designed for pipeline over time
Six practices. One firm.
Most clients start with the diagnostic and graduate into a longer engagement. Some only need one practice; some braid several together.
Services questions.
Can I start with just the diagnostic?
Do you ever combine multiple practices in one engagement?
What tools and platforms do you build on?
Who owns the code?
What if I'm not sure which service I need?
Do you take equity in lieu of fees?
Book a strategy call.
Thirty minutes. On the record. We'll tell you which practice (if any) fits your business, and what to expect from a first engagement.