Apptimistic/Work
Section
№ 003 / Work
Live
14 builds across 4 industries
Coverage
AU · UK · US · APAC
Visible
~30% - rest under NDA

Real systems.
Real businesses.

A working catalogue of recent builds - SaaS platforms, AI automation, internal ops systems, and white-label deliveries. The rest are under NDA. Refreshed quarterly.

FancyReports
Featured · 2024
Case Study · Marketing SaaS · 3 months

FancyReports - Marketing Reporting SaaS

After two years and tens of thousands of dollars with an offshore team and still no working MVP, the client came to us with a stack of Figma wireframes and a deadline. We shipped a fully-functional v1.0 in three months on Bubble.io.

FancyReports unifies Meta (Facebook, Instagram, Meta Ads), Google (Search Console, Analytics, Ads) and LinkedIn into one branded dashboard - so marketers and agency owners stop logging in to seven places to build one report.

3mo
Wireframes → live MVP
70−%
Build cost vs prior quote
7+
Ad & analytics sources
Read the case study →
Attr.so
AT · 2025↗
Link Analytics2025

Attr - Privacy-First Link Shortener

A privacy-first link shortener with built-in click analytics. Fast redirects, cookie-free tracking, and your own custom domain - no ad-tech beacons, no paywall around your data.

Next.js · Postgres · ClickHouse
ScrollStop.ai
SS · 2025↗
AI · SaaS Platform2025

ScrollStop - LinkedIn Growth OS

Profile management SaaS layering an AI content engine, engagement loops, and analytics on top of LinkedIn. Now live across 400+ accounts.

Next.js · Node.js · OpenAI
SEOGraphy.io
SG · 2024↗
AI · SEO Automation2024

SEOGraphy - AI SEO Automation

From audit tool to a full blog-automation SaaS. AI-generated SEO content at scale, with publishing pipelines and human review checkpoints.

Next.js · Anthropic · n8n
LeadEspresso
LE · 2025↗
Lead Automation2025

LeadEspresso - Detailing Lead Engine

Lead automation for car detailers - automated quote sending and follow-up so enquiries get a fast reply and no winnable job slips through the cracks.

Next.js · Postgres · Resend
PromptEzy
PZ · 2025↗
AI · Prompt Ops2025

PromptEzy - AI Prompt Enhancer

Turns rough ideas into expert-quality prompts in one click - adding structure, context, and precision for dramatically better AI output, with handoff to every major model.

Next.js · Postgres · Anthropic
Joel Feren
JF · 2024↗
Dietitian · Website2024

Joel Feren - Dietitian Website

A credible, modern web presence for an accredited practising dietitian and media nutritionist - one home for consults, corporate talks, and media work.

WordPress · Custom theme
Brookville Kindergarten
BK · 2024↗
Childcare · Website2024

Brookville Kindergarten - Website

A warm, trustworthy website for a community kindergarten in Toorak - mobile-first, easy to navigate, and built to help enrolling parents feel at ease.

Custom responsive site
Alaya Property
AP · 2025↗
Property · Website2025

Alaya Property - Website & CRM

A data-led buyer's agency that reads the market before the headlines. We designed and built their HubSpot CMS website and CRM - one system from first click to closed deal.

HubSpot CMS · CRM
№ 04
Industries we ship into
Across essential & emerging

Industries we ship into.

We're not a vertical specialist. We're a horizontal practice - we apply the same senior-grade lens across categories. These are the ones where we've shipped the most.

№ 01
Allied Health
Clinics, group practices, telehealth
№ 02
Auto Services
Workshops, fleet, parts distribution
№ 03
Professional Services
Accounting, legal, consulting
№ 04
SaaS & Tech
Seed → Series B platforms
№ 05
Digital Agencies
SEO, PPC, brand, content
№ 06
E-commerce
Mid-market & multi-channel
№ 07
Financial Services
Lending, brokerage, fintech
№ 08
Property & Real Estate
Brokerages, PM platforms
№ 05 - Your turn

Build something worth shipping.

Most of our best work isn't on this page. Start a conversation and we'll show you what fits - under NDA where it has to be.

Book a strategy call→See services
About the firm →hello@apptimistic.com →Read the CEO's Brief →