AI Ops System for a
Full-Service Marketing Agency
The agency's proven SOPs, templates and VA workflows, turned into an AI system where the AI does the task and a human reviews it.
The problem worth solving.
This agency already had it figured out: clear SOPs, templates for websites, ads and creatives, and VAs executing every task. Everything worked, but it all ran on manual hours.
Blog posts, keyword research, citations, technical SEO audits, Google Business Profile work, on-page builds, ad setup and monthly reporting each needed a person to do the work. Growth meant hiring more VAs, and margins stayed capped by headcount.
How it works.
We did not redesign their process. We took the SOPs that already worked and turned them into automated workflows, so the AI generates and executes each task and a human only reviews the result.
The system is driven by client and campaign data. Enter it once, and the workflows build the pages, create and optimise the ads, produce and publish the content, and assemble the monthly report. The goal was to cut manual work by around 70%.
Where a step could not be fully automated, such as verification handling during citation creation, the system hands it to a person as a clear review task instead of stalling.
1. Input the client or campaign. Business details, locations, services, targets and brand assets go in once.
2. SOPs run as workflows. Each existing SOP becomes an AI-driven workflow that does the work, not just a draft of it.
3. Work is executed in the tools. Pages, posts and ads are built and published directly in the CMS and ad platforms through integrations and browser automation where needed.
4. A human reviews. Everything lands in a review queue. Approve, tweak or send back before it goes live.
5. Reporting is assembled. Monthly reports are compiled from the same data, ready to send.
What it delivers.
Blog writing and publishing to Squarespace or WordPress.
Keyword research feeding content and on-page work.
Citation creation with verification handling.
Technical SEO audits and fixes.
Google Business Profile optimisation, posting and replies.
Editable graphic templates for social and ads.
Full on-page SEO page creation and publishing.
Google Ads and Meta Ads setup, creatives and optimisation.
Monthly reporting.
The stack.
Got a process like this one?
If a repetitive task is eating your week, we can build the system that takes it off your plate. Let’s talk.