Not another
cookie-cutter
buyer's agency.
Alaya Property is a data-led buyer's agency - an ex-economist and a seasoned investor who read the market before it hits the news. We designed and built their site and CRM on HubSpot.
A buyer's agency that reads the data
Alaya Property isn't another cookie-cutter buyer's agency, and they didn't want a cookie-cutter website. With an ex-economist and an investor who built a ten-property portfolio on a regular PAYG income running the show, their edge is understanding data most people wouldn't know what to do with - and the site had to make that obvious in seconds.
They came to us to build a home for that positioning: a credible, modern presence that explains a genuinely different approach, captures leads, and feeds straight into how they run the business.
We built it on HubSpot, so the website and the CRM are one system - every enquiry lands where the team can nurture it, not in a disconnected inbox.
Macro, suburbs, then the asset
Alaya's method is a funnel - macro to micro to asset - so we structured the site to tell that story in the same order. The macro: an ex-economist tracking interest rates, policy, and migration to predict trends instead of chasing them. The suburbs: zooming into supply-and-demand data to find where those shifts actually land. The asset: handpicking properties from a nationwide network to fit each client's strategy.
We built the whole thing on HubSpot CMS so the marketing site and CRM share one source of truth - forms, contacts, and nurture flows all connected - and handed over a system the team can run and extend themselves.
A buyer's agency lives on relationships and follow-up. Building the site directly on HubSpot's CRM means no lead ever falls through the gap between website and pipeline.
A presence as sharp as their strategy
Alaya Property now has a website that matches how they actually work - clear about a genuinely different, data-led approach, and wired into HubSpot so every enquiry flows straight into their pipeline. It reads as credibly to a first-time investor as it does to someone scaling a portfolio.
The stack.
Ready to start your project?
Whether you need a site wired into your CRM or a brand that explains what makes you different, we design and build presences that convert. Let's talk about yours.