Apptimistic/Work/QuoteWorthy.ai
Industry
AI · Media Matching
Stack
Next.js · AI · Email parsing
Duration
2025
Status
Live

The right few,
with the
reason why.

QuoteWorthy filters journalist call-out emails down to the 2 to 5 worth pursuing, scored against your expertise - with optional AI-drafted pitches you always review and send yourself.

Visit quoteworthy.ai

QuoteWorthy media call-out matching dashboard
QW · Media matchingScored 0-100
01
Project overview
The problem

Media digests are noisy. Most of it isn't for you

Experts, founders, and agencies chasing press coverage already get the call-outs - through Qwoted, SourceBottle, and similar digests - the problem is triage. Reading every email to find the two or three worth a reply can eat 60-plus minutes a day, and most of what's in there is a clear no.

QuoteWorthy exists to do that first pass: read the digest, score every call-out against what you actually do, and surface only the ones worth your time.

QuoteWorthy · scored call-out matches
QW · Matches2-5 worth pursuing, daily
02
Our solution & strategy
How we approached it

Score it, explain it, never send it

Users forward their existing Qwoted and SourceBottle digests to a private forwarding address - no OAuth, no inbox access, no platform scraping. Each call-out is parsed and scored 0-100 against the user's expertise profile, and only the strong matches surface, each with the reason it matched.

An optional, off-by-default AI drafting step can generate a first-draft pitch grounded in the user's own proof points, but the system is built around one hard line: it can never email a journalist for you. Every send is a human decision.

Design principle

Curation over automation. QuoteWorthy narrows the funnel and explains why - it never removes the person from the send button.

03
The outcome
Where it stands

From an hour of triage to fifteen minutes

QuoteWorthy is live, turning a daily flood of call-out emails into a short, scored shortlist - cutting the time experts and agencies spend on media triage from roughly an hour to about 15 minutes a day, while keeping every outreach decision in the user's hands.

60+ min
Prior daily triage time
15 min
Time with QuoteWorthy
2-5
Matches surfaced per digest

Visit quoteworthy.ai

04
Technologies used
The build stack

The stack.

Next.jsEmail parsingAI scoring & draftingPostgresPrivate forwarding addresses
№ 05 - Your turn

Ready to start your project?

If you need AI to do the reading and scoring but never the deciding, that's exactly the kind of product we like to build. Let's talk.